Search Engine Optimization and Search Marketing Techniques Explained
A page one position #1 Ranking on Google and other search engines
straightaway like Bing and Yahoo makes your target market aware of you
product or service and enhance your chances of selling to them. Do you
look past the first few listings when doing an Internet search for
information or purchases? Neither does anyone else.
Search Engine Optimization (SEO) is the process that helps enterprise
websites get high ranking on most search engines. The SEO goal is to
help businesses get top ranking on the search engines and to monetize
that ranking with large numbers of visitors to the client business
location, many of who become customers or clients.
With 85% of prospects now shopping online versus offline, having a
website which has been optimized by the SEO Process and other Search
Marketing Techniques helps businesses improve their bottom line results.
Here are 3 key take away points:
1. Seek Engine Optimization (SEO) - This is the appendage which helps to
order your website or job organically in search engines. This framework
helps to gain a larger recognition of your website so that a larger
group becomes knowledgeable of your commerce, products, services and
2. Pay Per Click (PPC) - Pay per Click bidding for top spots on the
sponsored results (adds at top and side of the natural listings) is type
of search marketing where you bid on search terms to allow your add to
appear for those terms on the page. Typically they receive about 35 % of
the total clicks on a search listings page and the Natural Listings
receive 65% or the rest of the clicks occuring on a page.
3. Cultural Media Optimization - Party Media Marketing is a appendage
through which your website is listed on social media sites much as Face
book, LinkedIn, Plaxo, Twitter etc. It is a widely utilized framework to
build name recognition and increases your clicks from those Social Media
groups which may be interested in your product or service.